Whether your company is big or small, your website is often the first place potential customers interact with you. With web analytics, you can make that first interaction a good one.
Web analytics is an incredibly useful way to track and understand how people use your website. Think of it as a behind-the-scenes look at what your site visitors are doing—where they’re coming from, what pages they’re visiting, how long they stay, and what actions they take. Having this information helps to track user interest on your site. If visitors exit from your website after only a short while, it could be that your site isn’t user friendly, and people find it hard to navigate. Similarly, knowing which pages are more popular helps you to see which ones may need to be taken out or redesigned. Web analytics also helps you see how a user found your site, giving you a better understanding of how well your site is being marketed. You can see whether a visitor came from a paid ad, a social media post, or simply looked your website up online.
By understanding how people interact with your website, you can make it faster, easier to use, and more effective at turning visitors into customers. Whether you’re a small business or a large company, web analytics helps you improve online experience, get more value from your digital marketing, and make better educated decisions for your business.