While it may not seem like a major upgrade, Baseline SEO will provide your company with the tools to set you up for success. Websites that rank higher in search results are often seen as more credible. Even the most basic SEO helps you establish that authority by optimizing your site structure, content, and performance from the ground up. With proper SEO, your website is more likely to show up on a Google search, giving your business a better chance to reach potential clients.
A good baseline SEO covers all the essentials needed to get your business on the map, including page title optimization, meta descriptions, proper site structure, and mobile compatibility. This will ensure that your site is easy for search engines to process and easy for visitors to navigate. For local businesses, SEO can improve your presence in “near me” searches by utilizing your Google Business Profile and local keywords. This helps drive foot traffic or service calls from nearby customers. Standard SEO also sets the stage for future digital marketing strategies. Whether you want to run ads, launch content marketing, or dive into advanced SEO later, having a baseline will prepare your business for growth with a clean, optimized website.