Why You Should Take Advantage of Google's Free Business Profile
If you’re a small business owner, chances are your business already has a listing on Google—and you may not have created it yourself.
Shortly after you start and begin to operate your business it will get noticed by Google and they will automatically create what’s called a Google Business Profile for your business. This is how your business appears when people search for it on Google Search or Google Maps. This includes your business name, address, phone number, hours of operation, and more. You can think of this as your digital storefront.
Here’s the catch: just because it’s there doesn’t mean it’s accurate or optimized. Maybe it doesn’t even properly reflect the mission of business does or the services it provides. If you haven’t claimed and verified your profile, someone else might have submitted incorrect information—or worse, customers may be seeing outdated details about your business that could drive them away.
Google Business Profile is a free platform which allows business owners to manage how their company appears on Google Search and Maps. This in one of the most powerful — and often underutilized — tools that business owners can use to gain exposure to their products and services and and connect with potential customers.
Your Google Business Profile is often the first impression people have of your brand. A well-managed profile increases visibility, enhances credibility, and improves customer experience. Whether you run a local bakery or a nationwide service company, investing time into your GBP can yield measurable results in foot traffic, inquiries, and conversions.
Take control of your online presence — claim, verify, and optimize your Google Business Profile right way. Better yet, sign up for our very affordable Site Management Core Support plan and we will handle every detail of setting up and optimizing your Google Business Profile.
